When managers at Matsushita realized that cost advantages in TV production were often fleeting, they added quality and reliability advantages, thus establishing:
A)loose bricks.
B)a "double diamond."
C)attribute diversity.
D)layers of advantage.
E)buyer power.

Question

Quizplus · Accepted Answer

Matsushita added quality and reliability advantages to their production process, which allowed them to establish multiple layers of advantage. This means that they were not solely reliant on cost advantages, but had additional advantages that made them more competitive and sustainable in the long-term.

When Managers at Matsushita Realized That Cost Advantages in TV