Gillette markets its flagship MACH3 razor in more than 100 countries around the world. The MACH3 is available virtually everywhere that consumers shop for personal-care products; because of its advanced 3-blade design, the MACH3 typically costs more than other wet-shaving systems. Which generic strategy is evident in Gillette's global marketing effort of MACH3?
A)cost leadership
B)differentiation
C)cost focus
D)focused differentiation
E)consumer focus

Question

Quizplus · Accepted Answer

Gillette's global marketing effort of MACH3 is focused on differentiation. The product's advanced 3-blade design sets it apart from other wet-shaving systems, resulting in higher costs.

Gillette Markets Its Flagship MACH3 Razor in More Than 100