Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does not represent a localized element?
A)It serves McAloo tikki potato burger in India.
B)It uses the advertising slogan "I'm lovin' it."
C)It operates themed dining cars on the Swiss national rail system.
D)It has home delivery service in India.
E)It has slang nicknames such as MakDo in the Philippines and McDo in France.

Question

Quizplus · Accepted Answer

The advertising slogan "I'm lovin' it" is a standardized global marketing element used across all countries where McDonald's operates, rather than a localized element specific to a particular country or region.

Examples of Effective Global Marketing by McDonald's Include Both Standardized