Harley-Davidson's competitive advantage is based, in part, on it's
A)shifting production outside of the United States.
B)new production facility in China.
C)"Made in the USA" positioning.
D)simultaneous production of Buell Motorcycles.
E)acquiring MV Augusta, an Italian motorcycle manufacturer.

Question

Quizplus · Accepted Answer

Harley-Davidson's competitive advantage is based on its strong brand image with "Made in the USA" positioning. The company emphasizes the American heritage and craftsmanship of its motorcycles, which appeals to its target market and distinguishes it from competitors who may have shifted production outside of the United States.

Harley-Davidson's Competitive Advantage Is Based, in Part, on It's