Licensing and franchising typically follow the export-import phase of globalization.

Name: Licensing and franchising typically follow the export-import phase of globalization.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Licensing and franchising are common strategies for expanding business into new markets after the initial phase of exporting and importing. They allow companies to use established brand names, technology, and business models to enter new markets through partnerships with local entities.

Licensing and Franchising Typically Follow the Export-Import Phase of Globalization