Formulaic advertising copy, called adese, violates guidelines for writing effective copy described in this chapter.

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Adese, which is formulaic advertising copy, goes against the guidelines for writing effective copy described in the chapter. Effective copy is unique, creative, and connects with the target audience in a meaningful way, while adese tends to be repetitive and unoriginal.

Formulaic Advertising Copy, Called Adese, Violates Guidelines for Writing Effective