Which type of direct-action headline states a claim or a promise that will motivate someone to try the product?
A)assertion
B)command
C)how-to head
D)association
E)news announcement

Question

Quizplus · Accepted Answer

An assertion headline makes a strong claim or promise about the product that will motivate the reader to try it. It is usually used in direct-response advertising.

Which Type of Direct-Action Headline States a Claim or a Promise