With an expected increase in ethnic diversity within the American population, marketers are most likely to place a greater emphasis on which of the following?
A)geographic segmentation
B)differing advertising messages
C)mass marketing
D)"us and them" paradigms
E)tiered markets

Question

Quizplus · Accepted Answer

With increased ethnic diversity, marketers are likely to be more attentive to differing advertising messages that target specific ethnic groups. Mass marketing, geographic segmentation, and "us and them" paradigms may not be as effective in reaching diverse audiences, while tiered markets may be too simplistic of an approach.

With an Expected Increase in Ethnic Diversity Within the American