Which approach to segmentation divides the market using such characteristics such as gender, ethnicity, income, and so forth?
A)demographic segmentation
B)geographic segmentation
C)psychographic segmentation
D)benefit segmentation
E)behavioral segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation divides the market based on variables such as age, gender, income, ethnicity, education level, family size, etc. Therefore, option A is the correct answer. Geographic segmentation divides the market based on geographic variables such as region, city size, climate, etc. Psychographic segmentation divides the market based on lifestyle, values, personality, etc. Benefit segmentation divides the market based on the benefits that customers seek from a product or service. Behavioral segmentation divides the market based on how customers use or respond to a product or service.

Which Approach to Segmentation Divides the Market Using Such Characteristics