Beautiful actresses appear in ads testifying to the quality of a brand of hair coloring products. This is an application of which the following?
A)social learning
B)subliminal perception
C)cognitive learning
D)rehearsal
E)conditioned learning

Question

Quizplus · Accepted Answer

Conditioned learning is a type of learning in which a stimulus is paired with a response, so that the response eventually occurs automatically when the stimulus is presented. In this case, the beautiful actresses are the stimulus, and the positive feelings that people have about them are the response. The hair coloring products are then paired with the actresses, so that people eventually come to associate the products with the positive feelings that they have about the actresses. This makes people more likely to buy the products.

Beautiful Actresses Appear in Ads Testifying to the Quality of a Brand