An advertisement that creates resonance with a message that "rings true" helps the consumer identify with the brand on a personal level.

Question

Quizplus · Accepted Answer

When an advertisement creates resonance, it means that the message of the ad strikes a chord with the consumer and evokes an emotional response. This emotional connection makes the consumer identify with the brand on a personal level, leading to a deeper relationship with the brand. Therefore, the statement is true.

An Advertisement That Creates Resonance with a Message That "Rings