An attitude (respect, preference), an emotion (liking), and an action (repeat purchases)combine to make ________.
A)brand position
B)brand image
C)brand promise
D)brand loyalty
E)brand personality

Question

Quizplus · Accepted Answer

The combination of an attitude, emotion, and action results in brand loyalty, which is defined as the willingness of consumers to repeatedly purchase a brand over other options. Brand position refers to the way a brand is perceived in the market, brand image refers to the overall impression the brand makes on consumers, brand promise refers to the unique benefit a brand offers to consumers, and brand personality refers to the human characteristics associated with a brand. While these concepts may be related to each other, they do not encompass the specific combination of factors that lead to brand loyalty.

An Attitude (Respect, Preference), an Emotion (Liking), and an Action