Which of the following is/are NOT drivers of the affective response?
A) wants
B) needs
C) emotions
D) liking
E) resonance
Correct Answer:
Verified
Q26: Which key component of perception refers to
Q27: The term _ describes something that stimulates
Q28: _ results when an advertisement makes an
Q30: Subliminal advertising is primarily a(n)_ issue.
A)perceptual
B)affective
C)cognitive
D)behavioral
E)association
Q30: Using _,consumers select messages to which they
Q32: Marketers coordinate marketing communication efforts to create
Q33: _ effects are message cues given below
Q34: A high level of interest and attention
Q38: _ means the receiver of the message
Q40: _ means people remember seeing the ad,and
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