What is the first effect an advertising message must have if it is to be effective?
A)cognition
B)affect
C)perception
D)association
E)persuasion

Question

Quizplus · Accepted Answer

The first effect an advertising message must have is to create perception in the mind of the consumer. This means that the consumer must be able to notice and interpret the information being presented to them. Without perception, there can be no further processing of the message or any effect on the consumer's behavior, making it a critical first step in the advertising process.

What Is the First Effect an Advertising Message Must Have