A(n)________ involves researchers surveying individuals who were exposed to the ad, asking questions about the spokesperson, the tone of the ad, its wording, and so forth.
A)pantry check
B)concept test
C)diagnostic test
D)attitude test
E)tracking study

Question

Quizplus · Accepted Answer

An attitude test involves surveying individuals about their attitudes towards specific elements of an ad, such as the spokesperson, tone, and wording.

A(n)________ Involves Researchers Surveying Individuals Who Were Exposed to the Ad