Evaluation is done through testing, monitoring, and measurement. Monitoring ________.
A)tracks performance
B)is used to predict results
C)evaluates results
D)is required by all advertisers
E)is completed before the ad runs

Question

Quizplus · Accepted Answer

Monitoring involves tracking performance over time to identify any changes or trends. It is commonly used in evaluation to determine whether the objectives of the campaign are being met and to identify areas that need improvement. Monitoring is typically ongoing throughout the campaign rather than being completed before the ad runs.

Evaluation Is Done Through Testing, Monitoring, and Measurement