What was the objective of Yoplait yogurt's "Save Lids to Save Lives" campaign described in "A Principled Practice"? What kind of marketing is this?

Name: What was the objective of Yoplait yogurt's "Save Lids to Save Lives" campaign described in "A Principled Practice"? What kind of marketing is this?
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The Answer of What was the objective of Yoplait yogurt's "Save Lids to Save Lives" campaign described in "A Principled Practice"? What kind of marketing is this?

What Was the Objective of Yoplait Yogurt's "Save Lids to Save