Refer to the passage below to answer the questions that follow.
Acme, Inc. is a manufacturer of industrial goods, such as ball bearings, filters, and valves. Acme's target market is manufacturers who purchase these goods to go into the systems that they manufacture for their customers, such as power plants, heating and cooling systems, and ships. Additionally, even though Acme is not a very large manufacturer and has never sold a product internationally, it intends to go international with a valve for which it recently received a patent and that is superior to any offered anywhere in the world.
-What type of business-to-business advertising is appropriate for Acme?
A)government advertising
B)trade advertising
C)profession advertising
D)industrial advertising
E)agricultural advertising

Question

Quizplus · Accepted Answer

Acme's target market is other manufacturers, so industrial advertising is the most appropriate type of business-to-business advertising for this company. Government advertising, agricultural advertising, and professional advertising are not applicable to this company. Trade advertising could also be an appropriate choice, but since Acme is targeting manufacturers rather than retailers or wholesalers, industrial advertising is a better fit.

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