The localization school of thought in the global versus local debate contends that differences between countries are a matter of degree, so advertisers must instead focus on the similarities of consumers around the world.

Question

Quizplus · Accepted Answer

The localization school of thought emphasizes adapting marketing strategies to fit the unique cultural, economic, and social differences of each country, rather than focusing on global similarities.

The Localization School of Thought in the Global Versus Local