Which of the following is NOT an objective of retail advertising?
A)motivate the retail sales force
B)build store brand awareness
C)prompt shopping behavior
D)cue store brand personality and image
E)inform consumers about store products and services

Question

Quizplus · Accepted Answer

Motivating the retail sales force is not an objective of retail advertising. Retail advertising aims to build brand awareness, prompt shopping behavior, cue brand personality and image, and inform consumers about store products and services. Motivating the sales force is a separate objective that can be achieved through sales promotions or other incentives.

Which of the Following Is NOT an Objective of Retail