Which type of list is derived from people who have responded to some type of direct-response offer?
A)data list
B)house list
C)compiled list
D)response list
E)prospect list

Question

Quizplus · Accepted Answer

A response list is derived from people who have responded to some type of direct-response offer, making it the best choice for this question. A data list is a general term that can refer to any list of data, not necessarily one derived from a direct-response offer. A house list is a company's own list of customers or prospects. A compiled list is created by compiling data from various public sources. A prospect list is a list of potential customers who have not yet responded to a direct-response offer.

Which Type of List Is Derived from People Who Have