In which stage of the database marketing process can the direct marketer create clusters of characteristics and behaviors representing valuable consumer segments or target markets?
A)first
B)third
C)fourth
D)fifth
E)seventh

Question

Quizplus · Accepted Answer

In the fourth stage of the database marketing process, the direct marketer can create clusters of characteristics and behaviors representing valuable consumer segments or target markets through data mining techniques such as cluster analysis or decision trees.

In Which Stage of the Database Marketing Process Can the Direct