Which of the following is a disadvantage of catalogs?
A) high response rates
B) low cost per thousand
C) databases that must be constantly maintained
D) positive perceptions
E) difficult to target specific market segments
Correct Answer:
Verified
Q12: How is most direct mail sent?
A)first-class mail
B)second-class
Q25: Which of the following are the two
Q37: Which of the following is NOT a
Q38: During the _ step of the direct-marketing
Q40: During the _ step in the direct
Q41: A toll-free phone number, an order coupon,
Q44: The database marketing process begins with a(n)_
Q45: In which type of telemarketing does the
Q46: Which of the following is a true
Q59: What is the purpose of the national
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