For organizations that use direct marketing, which of the following is the most popular method of direct marketing?
A)personal sales
B)sales promotion
C)telemarketing
D)print direct-response advertising
E)direct mail

Question

Quizplus · Accepted Answer

Direct mail is the most popular method of direct marketing as it allows organizations to directly send targeted and personalized messages to their audience at a low cost. It also allows for tracking and measuring response rates, making it easier for organizations to evaluate the success of their campaigns. Personal sales and telemarketing can be effective but are more costly and time-consuming, while sales promotion and print direct-response advertising may not reach as targeted of an audience.

For Organizations That Use Direct Marketing, Which of the Following