Which type of offer is designed to gather leads, answer consumer questions, drive visits to a store, or set up appointments?
A)secondary offer
B)indirect offer
C)one-step offer
D)two-step offer
E)primary offer

Question

Quizplus · Accepted Answer

A two-step offer is designed to gather leads, answer consumer questions, drive visits to a store or website, or set up appointments. It involves a first step of offering something of value for free or at a low cost in exchange for contact information, followed by a second step of making a more significant offer or request, such as scheduling an appointment or making a purchase. This approach allows businesses to establish a relationship with potential customers before asking for a commitment, making it more effective at generating sales and leads in certain circumstances.

Which Type of Offer Is Designed to Gather Leads, Answer