Which of the following statements about direct marketing customers is true?
A)The more recently customers bought from a company, the less likely they are to buy again.
B)The less money customers recently spent buying from a company, the more likely they are to buy again.
C)The less frequently customers have bought from a company, the more likely they are to buy again.
D)The more money customers recently spent buying from a company, the less likely they are to buy again.
E)The more frequently customers have bought from a company, the more likely they are to buy again.

Question

Quizplus · Accepted Answer

Customer loyalty is built over time and the more frequently customers have bought from a company, the stronger the relationship is likely to be. This increases their likelihood of repeat purchases.

Which of the Following Statements About Direct Marketing Customers Is