Reputation is a perception based on messages delivered by the advertising and other marketing communication tools, and image is based on an organization's actual behavior.

Name: Reputation is a perception based on messages delivered by the advertising and other marketing communication tools, and image is based on an organization's actual behavior.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Reputation is based on an organization's actual behavior and performance over time, while image is often shaped by advertising and marketing communications.

Reputation Is a Perception Based on Messages Delivered by the Advertising