What is used to assess the internal and external PR environment that affects the organization's audiences, objectives, competitors, and past results?
A)marketing audit
B)SWOT analysis
C)communication audit
D)PR audit
E)benchmarking

Question

Quizplus · Accepted Answer

A communication audit assesses the internal and external PR environment, including the organization's audiences, objectives, competitors, and past results. It examines how the organization communicates with its stakeholders and how effective those communications are in achieving the organization's goals. A marketing audit primarily focuses on marketing strategies and tactics, while a SWOT analysis looks at the organization's strengths, weaknesses, opportunities, and threats. A PR audit evaluates the effectiveness of the organization's PR efforts, but may not cover all aspects of the communication environment. Benchmarking compares the organization's performance with that of its competitors in specific areas.

What Is Used to Assess the Internal and External PR