Which aspect of public relations carries no direct media costs?
A)corporate advertising
B)crisis management
C)publicity
D)cause marketing
E)marketing public relations (MPR)

Question

Quizplus · Accepted Answer

Publicity refers to the dissemination of information to the media with the aim of gaining editorial coverage for the organization or cause. Unlike corporate advertising, cause marketing, and MPR, publicity does not involve direct media costs such as advertising fees, airtime costs or ad production expenses. Crisis management, on the other hand, is a reactive PR function that involves responding to an unexpected event or issue that threatens the reputation or operations of the organization. It can involve media costs when the organization has to launch a media campaign to address the crisis.

Which Aspect of Public Relations Carries No Direct Media Costs