Which of the following statements regarding advertising and public relations is true?
A)Public relations and advertising differ in how they use the media, the level of control they have over message delivery, and their perceived credibility.
B)The public tends to trust advertising more than they do the public relations.
C)Public relations strategists have little trouble getting exposure through media.
D)Consumers do not perceive public relations information any differently than they do advertising information.
E)The main goal of public relations is sales.

Question

Quizplus · Accepted Answer

Public relations and advertising are different in terms of media usage, level of control, and perceived credibility. Advertising uses paid media, while public relations uses earned media. Advertisers have control over their message delivery, while PR strategists do not have full control. The public tends to perceive PR as more credible than advertising because it is not paid for. The main goal of PR is to build and maintain a positive image and reputation for an organization or individual, while advertising's main goal is to promote a product or service and increase sales.

Which of the Following Statements Regarding Advertising and Public Relations