Relationship marketing is also referred to as experiential marketing.

Name: Relationship marketing is also referred to as experiential marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Relationship marketing and experiential marketing are two distinct concepts. While relationship marketing focuses on building long-term relationships with customers through personalized and ongoing communication, experiential marketing aims to create memorable and interactive experiences that engage customers and ultimately drive brand loyalty.

Relationship Marketing Is Also Referred to as Experiential Marketing