The share figure is always larger than the rating for television because the base is smaller.

Question

Quizplus · Accepted Answer

The share figure represents the percentage of households or individuals that were actually watching a program during a specific time, while the rating represents the percentage of households or individuals that could potentially be watching. Therefore, the share figure always has a smaller base and can be expected to be larger than the rating.

The Share Figure Is Always Larger Than the Rating for Television