Media planning should begin after message planning is complete.
Correct Answer:
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Q101: A media mix is the way various
Q102: Most media plans focus on reach objectives
Q103: Intrusiveness is the primary strategy for countering
Q104: The broadcast industry uses ratings rather than
Q105: Media convergence has occurred because nearly every
Q107: Search marketing refers to the placement of
Q108: One advantage of advertising in magazines is
Q109: Most media use intrusiveness to some degree
Q110: Impressions and circulation are different terms for
Q111: The term multiplatform describes multichannel and multimarketing
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