Media brokers work for a specific medium,such as a magazine or local television station,and their objective is to build the best possible argument to convince media planners to use the medium they represent.

Question

Quizplus · Accepted Answer

Media brokers typically work as intermediaries between media buyers and sellers, not exclusively representing one specific medium. They aim to find the best advertising spaces across various media for their clients, rather than convincing planners to use a specific medium.

Media Brokers Work for a Specific Medium,such as a Magazine