Which of the following refers to a brand appearing in a television program or movie as a prop?
A)product placement
B)advertainment
C)guerilla marketing
D)viral marketing
E)branded entertainment

Question

Quizplus · Accepted Answer

Product placement refers to the practice of a brand appearing in a television program or movie as a prop, typically to increase brand awareness and association with a particular lifestyle or demographic.

Which of the Following Refers to a Brand Appearing in a Television