________ is the use of unconventional marketing communication activities that are intended to get buzz on a limited budget.
A)Guerilla marketing
B)Instant messaging
C)Experiential marketing
D)Advertainment
E)Branded entertainment

Question

Quizplus · Accepted Answer

Guerilla marketing involves the use of unconventional tactics and activities to promote a brand or product, often with a limited budget. This can include things like flash mobs, guerrilla projections, or creative stunts designed to generate buzz and capture the attention of consumers. Instant messaging, experiential marketing, advertainment, and branded entertainment are all related to marketing and communication activities, but they do not necessarily involve the same degree of creativity, spontaneity, or unconventional thinking that is common in guerilla marketing campaigns.

________ Is the Use of Unconventional Marketing Communication Activities That