The forms that media buys take are ________ and ________.
A) share; impressions
B) space; time
C) circulation; impressions
D) ratings; share
E) reach; frequency
Correct Answer:
Verified
Q8: Which of the following refers to communication
Q11: Media brokers are also known as media
Q12: _ are people or companies that sell
Q12: The term _ refers to the ability
Q14: Who implements the media plan?
A)media buyers
B)media researchers
C)media
Q17: Media salespeople compile profile information about the
Q20: Media that offer opportunities for dialogue and
Q21: Members of which of the following generational
Q24: Which of the following most accurately identifies
Q29: What word or phrase involves the digitization
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