Knowing what your listeners value and appealing to those values is known in persuasion as
A) positive motivation.
B) self-actualization appeal.
C) self-esteem appeal.
D) negative motivation.

Question

Quizplus · Accepted Answer

Positive motivation in persuasion involves understanding and appealing to what the audience values, encouraging them to act by highlighting positive outcomes or benefits.

Knowing What Your Listeners Value and Appealing to Those Values