Ethnocentric firms typically use the same business practices in all cultures and markets.

Name: Ethnocentric firms typically use the same business practices in all cultures and markets.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Ethnocentric firms believe that their home country's way of doing business is superior and therefore they often use the same business practices in all cultures and markets. This can result in cultural insensitivity and a lack of adaptation to local market conditions.

Ethnocentric Firms Typically Use the Same Business Practices in All