The approach a company takes when it bases foreign operations on an informed knowledge of its organizational culture along with home- and host-country needs, capabilities, and constraints is called ________.
A)polycentrism
B)ethnocentrism
C)neocentrism
D)geocentrism

Question

Quizplus · Accepted Answer

Geocentrism is the approach a company takes when it has a global orientation and bases foreign operations on an informed knowledge of its organizational culture along with home- and host-country needs, capabilities, and constraints. This approach takes into account a global perspective rather than emphasizing the home country's values and norms (ethnocentrism) or the host country's values and norms (polycentrism). Neocentrism is not a commonly used term in international business.

The Approach a Company Takes When It Bases Foreign Operations