Gap analysis is ________.
A)a method for estimating a company's potential sales by identifying segments it is not serving adequately
B)an investment advisor's report on the future of one of the leading clothing retailers
C)the leap-frogging of demand in many developing economies whereby consumers skip certain generations of products, buying the latest model instead
D)an estimation of the disparity in incomes between the very rich and the very poor in a given market

Question

Quizplus · Accepted Answer

Gap analysis is a method of analyzing and identifying the difference (or gap) between a company's actual performance and its potential performance. It involves identifying areas where a company is not meeting the needs or demands of its customers, and then making changes to address those gaps.

Gap Analysis Is ________