An exporter that implements a(n)________ strategy does so with the intent to develop its own international marketing capability.
A)indirect selling
B)freight forwarding
C)direct exporting
D)export intermediation

Question

Quizplus · Accepted Answer

Direct exporting refers to an exporting strategy where the exporter directly sells its products to customers in a foreign market without involving any middlemen. By implementing this strategy, the exporter aims to establish its own international marketing capability through developing the necessary infrastructure such as distribution channels, sales force, and customer service. This approach allows the exporter to have greater control over its export operations and build a stronger relationship with its foreign customers.

An Exporter That Implements A(n)________ Strategy Does So with the Intent