A company should probably use a concentration strategy for international expansion when there are ________.
A)high needs for product adaptation and low growth in each market
B)short competitive lead times and low spillover effects
C)high growth rate and long competitive lead times
D)low sales stability and short competitive lead times

Question

Quizplus · Accepted Answer

A concentration strategy focuses on entering fewer markets deeply rather than spreading resources across many markets. High growth rate and long competitive lead times in a market make it an attractive target for concentration, as the company can invest in understanding and adapting to this market while facing less immediate competition.

A Company Should Probably Use a Concentration Strategy for International