The major use of the matrix as a tool in international location strategy is to ________.
A)pinpoint acceptable and unacceptable characteristics of countries
B)indicate the relative placement of countries in terms of attributes
C)rank countries on the basis of expected investment return
D)show the degree of certainty for projected returns

Question

Quizplus · Accepted Answer

The matrix helps in indicating the relative placement of countries in terms of attributes such as market size, labor costs, infrastructure, political stability, etc. This helps in making informed decisions about international location strategy. However, it does not directly rank countries on the basis of investment returns or show the degree of certainty for projected returns. It also does not pinpoint acceptable or unacceptable characteristics of countries, but rather helps in comparing and contrasting them.

The Major Use of the Matrix as a Tool in International