Which of the following is LEAST likely to trigger the standardization of consumer preferences?
A)intrinsic functions of money
B)global access to common media
C)increasing nationalism
D)improved communications technologies

Question

Quizplus · Accepted Answer

Increasing nationalism typically results in a desire for preservation of local or national culture, and is therefore less likely to lead to the standardization of consumer preferences. The other options, such as intrinsic functions of money, global access to common media, and improved communications technologies, all promote the homogenization of consumer preferences across regions or countries.

Which of the Following Is LEAST Likely to Trigger the Standardization