Elway, a computer firm, has high foreign sales in Asia and wants to expand sales into Europe.Which of the following statements provides the most appropriate advice for Elway executives?
A)Although countries' market sizes differ, companies usually face about the same number of competitors in each national market.
B)In most industries, companies face the same competitors in each country where they operate.
C)It takes about the same amount of resources to gain national distribution in one country versus another.
D)Being a leader in one country does not guarantee market leadership in another country.

Question

Quizplus · Accepted Answer

The statement "Being a leader in one country does not guarantee market leadership in another country" is the most appropriate advice for Elway executives because it emphasizes the importance of not assuming that success in one market will automatically translate to success in another. This highlights the need for careful research and strategic planning when expanding into a new region. The other options do not provide as relevant or useful advice for Elway's specific situation.

Elway, a Computer Firm, Has High Foreign Sales in Asia