Consumption at the extreme low end of the involvement continuum is characterized by ________, when decisions are made out of habit.
A) inertia
B) flow
C) formation
D) actualization

Question

Quizplus · Accepted Answer

Inertia describes a state where consumers make decisions out of habit with minimal involvement, fitting the description of consumption at the extreme low end of the involvement continuum.

Consumption at the Extreme Low End of the Involvement Continuum