Whether a consumer's need is utilitarian or hedonic, the ________ it creates determines the urgency the consumer feels to reduce it.
A) magnitude of the tension
B) direction of the tension
C) expectancy
D) reinforcement

Question

Quizplus · Accepted Answer

The magnitude of the tension created by a consumer's need, whether utilitarian (practical) or hedonic (pleasure-seeking), determines how urgently the consumer feels the need to reduce it. This is because the greater the tension, the more motivated the consumer is to resolve it.

Whether a Consumer's Need Is Utilitarian or Hedonic, the ________