When a need is aroused that the consumer wishes to satisfy, the ________ process has been activated.
A) goals
B) need
C) desire
D) motivation

Question

Quizplus · Accepted Answer

Motivation refers to the internal state or condition that drives consumers to satisfy their needs. Once a need is aroused, the consumer becomes motivated to satisfy it. Therefore, the activation of the motivation process is the correct option.

When a Need Is Aroused That the Consumer Wishes to Satisfy