Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being ________.
A) pleasure and pain
B) avoidance and satisfaction
C) avoidance and arousal
D) pleasure and arousal

Question

Quizplus · Accepted Answer

The two dimensions of emotional states that determine a shopper's reaction to a consumption environment are pleasure and arousal. Pleasure refers to the level of enjoyment or happiness a shopper experiences, while arousal refers to the level of excitement or stimulation they feel. Together, these dimensions can help predict whether a shopper will have a positive or negative response to a shopping experience.

Two Dimensions of Emotional States Determine If a Shopper Will